Digital, national, regional
Partnerships strategy
Multi-million pound budget management
Budgets & forecasting
UK and international. PBSA and higher education expertise
Student marketing
Services
Marketing leadership
Building and leading high performance marketing teams
Digital Marketing strategy
Email, CRM, PPC, Organic and Paid Social, SEO, Content
Digital Product
Web, app, e-commerce
Insights
Analytics, A/B testing, user behaviour analysis, CRO, forecasting
Campaign strategy
Digital, OOH, events. Acquisition, retention, advocacy
Lead gen strategy
Maximising the TOFU lead capture opportunity
Projects I've led
Website re-skin, re-build and CMS migration projects. Integration projects with systems including CRM and third party platforms. CRO projects. BAU bug fixes and UI improvements. On-page SEO and technical optimisation. Website performance optimisation.
Website
1
Email Service Provider migration - procurement, onboarding, set up and integrations. Email marketing strategy and automation flow builds. Salesforce CRM onboarding and set-up.
CRM & Email
2
Defining reporting KPIs and templates for web and marketing performance analysis. Scoping complex Business Intelligence dashboard requirements, overseeing build and data visualisation. Channel performance forecasting and data analysis. Data-driven decision making.
Data & Analytics
3
Defining marketing team structures, roles and responsibilities. Hiring the right skills in-house. Defining agency support requirements, and procuring the right external partners. Establishing processes to improve ways of working.
People, partners, processes
4
Working together
We'll start with the problem you're trying to solve
Get the right people in the room
Ask good questions
Use data
Collaborate & communicate
Get the job done.
Businesses I've worked for
Kaplan International Pathways
The River Group
Scope
AccessPay
Lewisham Southwark College
City & Guilds
Helm
Trisys Communications
ingenie
Pure Group
iQ Student Accommodation
TC Global
Kaplan Test Prep
O&M
FCB Ulka
Headliners
I am a CIM qualified results-focussed digital & marketing leader, with a strong hands-on background, an entrepreneurial mindset, commercial acumen, and nearly two decades of experience. A big picture ideas person with an eagle eye and a love for numbers.
- Parul Gupta, Founder
Let's talk.
Drop me a message with a brief overview of the support you're looking for.