Website re-skin, re-build and CMS migration projects. Integration projects with systems including CRM and third party platforms. CRO projects. BAU bug fixes and UI improvements. On-page SEO and technical optimisation. Website performance optimisation.
Website
1
Email Service Provider migration - procurement, onboarding, set up and integrations. Email marketing strategy and automation flow builds. Salesforce CRM onboarding and set-up.
CRM & email
2
Defining reporting KPIs and templates for web and marketing performance analysis. Scoping complex Business Intelligence dashboard requirements, overseeing build and data visualisation. Channel performance forecasting and data analysis. Data-driven decision making.
Data & analytics
3
Defining marketing team structures, roles and responsibilities. Hiring the right skills in-house. Defining agency support requirements, and procuring the right external partners. Establishing processes to improve ways of working.
People, partners, processes
4
SERVICES
Building and leading high performance marketing teams, managing multi-million pound budgets
Marketing leadership
Email, CRM, PPC, Organic and Paid Social, SEO, Content
Digital marketing strategy
Web, e-commerce, app
Digital product
Analytics, A/B testing, user behaviour analysis, CRO, forecasting
Insights
Digital, partnerships, OOH, events. Acquisition, retention, advocacy
Multi-channel campaign strategy
Maximising the TOFU lead capture opportunity
Lead gen strategy
Determining brand archetype, visual identity, typography, tone of voice and structure
Brand strategy & development
Get in touch to discuss your business challenge and goals, or if you run your own consultancy/agency and are keen to work together.
WORKING TOGETHER
1. We'll start with the problem you're trying to solve
2. Get the right people in the room
3. Ask good questions
4. Use data
5. Collaborate and communicate
6. Get the job done.
BUSINESSES I'VE WORKED WITH
Kaplan International Pathways
The River Group
Scope
AccessPay
Lewisham Southwark College
City & Guilds
Helm
Trisys Communications
ingenie
Pure Group
iQ Student Accommodation
TC Global
Kaplan Test Prep
O&M
FCB Ulka
Headliners
PROJECTS I'VE LED
I am a results-focussed digital & marketing leader, with a strong hands-on background, an entrepreneurial mindset, commercial acumen, and two decades of experience. A big picture ideas person with an eagle eye and a love for numbers.
- Parul Gupta
LET'S TALK.
Drop me a message with a brief overview of your business challenge and goals. If you're a consultancy/agency keen to discuss working together, tell me a little bit about you.